Table of Contents
- Why Your Client Journey Starts on Google Maps
- Quick 0–100 Audit Checklist
- Step 1 – Your Website: Foundation of Trust
- Step 2 – Local Presence: Maps and Directories
- Step 3 – Reviews: Honest, Helpful, Real
- Step 4 – Phone Calls: Voice Matters
- Step 5 – Chat: Fast and Friendly
- Step 6 – Personal Contact: See and Listen
- Step 7 – Follow-Up: Stay in Touch, Not in the Way
- Priority Actions (Top 10)
- FAQ
- Final
Why Your Client Journey Starts on Google Maps
People usually find you on Google Maps before they open your website.
That’s why we always check and fix your Google Business Profile (GBP) first.
A short Google Maps Audit helps you see how your business looks online — categories, contact info, photos, services, reviews, and hidden risks like duplicates or blocked listings.
That’s why we always check and fix your Google Business Profile (GBP) first.
A short Google Maps Audit helps you see how your business looks online — categories, contact info, photos, services, reviews, and hidden risks like duplicates or blocked listings.
Get a Free Google Maps Audit (48 h)
You’ll get a quick checklist and a visibility snapshot — no login or access needed.
Quick 0–100 Audit Checklist
Step 1 – Your Website: Foundation of Trust
Your website is still step one.
Social media looks nice but is not enough — people want clear info: prices, offers, opening hours.
Check these four things:
Add UTM links to buttons from your Google Business Profile (“Website”, “Call”, “Directions”) and check the clicks in GA4 if you use it.
Social media looks nice but is not enough — people want clear info: prices, offers, opening hours.
Check these four things:
- Contacts: phone, map, and working hours easy to find.
- Photos: light, real, web-friendly (≤ 120 KB).
- Text: short, clear, about real benefits.
- Booking or payment: easy and mobile-friendly.
Add UTM links to buttons from your Google Business Profile (“Website”, “Call”, “Directions”) and check the clicks in GA4 if you use it.
Step 2 – Local Presence: Maps and Directories
Your local visibility is the second most important thing after your site.
When people search “near me”, they act fast — they click, call, and book from Maps.
If you’re not there, you lose those easy sales.
What to do right now
If you don’t have a profile, we can help you create and verify it safely.
When people search “near me”, they act fast — they click, call, and book from Maps.
If you’re not there, you lose those easy sales.
What to do right now
- Set your main and secondary categories in Google Business Profile.
- Add working hours, photos, and short service descriptions.
- Check your NAP (name, address, phone) — it must match your website.
- Use fresh media: facade, inside, team, products (upload at least once a month).
- Post small updates or offers — this helps activity and trust.
- Use Apple Business Connect and Bing Places too — many people in the Nordics use them daily.
If you don’t have a profile, we can help you create and verify it safely.
Get a Free Google Maps Audit (48 h)
You’ll get a quick visibility report and improvement checklist.
Step 3 – Reviews: Honest, Helpful, Real
Reviews are not just stars — they are conversations.
Avoid old phrases like “Your opinion matters to us.”
Say something real and specific. Example:
Be fast (reply within 2 days) and never pay for reviews — it’s against Google policy.
Avoid old phrases like “Your opinion matters to us.”
Say something real and specific. Example:
- “Thank you for mentioning our breakfast — we’ll share this with the kitchen team.”
- “Sorry the wait was long today; we added one more staff member on weekends.”
Be fast (reply within 2 days) and never pay for reviews — it’s against Google policy.
We never incentivize reviews or offer rewards. All feedback should be voluntary.
Step 4 – Phone Calls: Voice Matters
Your voice creates trust — or breaks it.
Call your own business as a test.
If you sound sleepy, distracted, or bored, fix it today.
Set a simple rule:
Answer within 3 rings, say your name, be short and positive.
Call your own business as a test.
If you sound sleepy, distracted, or bored, fix it today.
Set a simple rule:
Answer within 3 rings, say your name, be short and positive.
Step 5 – Chat: Fast and Friendly
If you use chat or bots, reply instantly.
No chat is better than a slow one.
Avoid slang or abbreviations. End each chat with a next step — link, booking, or call.
No chat is better than a slow one.
Avoid slang or abbreviations. End each chat with a next step — link, booking, or call.
Step 6 – Personal Contact: See and Listen
In person, you have more power — and more risk.
Conflicts usually start when staff don’t listen.
Don’t use phrases like “I heard you” or “Your opinion is important to you.”
Instead: “I understand; let’s fix it right now.”
Conflicts usually start when staff don’t listen.
Don’t use phrases like “I heard you” or “Your opinion is important to you.”
Instead: “I understand; let’s fix it right now.”
Step 7 – Follow-Up: Stay in Touch, Not in the Way
After the visit, most companies send boring surveys.
Do something better:
Send one nice message every 1–2 months — a recipe, news, or short update.
It keeps your brand warm and human.
Do something better:
Send one nice message every 1–2 months — a recipe, news, or short update.
It keeps your brand warm and human.
Priority Actions (Top 10)
- Get your free Google Maps Audit (48 h).
- Add UTM tags to your website and GBP buttons.
- Update contacts and booking info on your site.
- Create or update Apple Business Connect and Bing Places.
- Check your GBP categories and photos.
- Prepare short templates for review replies.
- Make one test call to your own business.
- Review your chat setup and response speed.
- Train staff to ask open questions.
- Plan one friendly follow-up per client every 2 months.
FAQ
Do you need my account access for the audit?
No. Links and screenshots are enough. We only request Manager access if you want.
No. Links and screenshots are enough. We only request Manager access if you want.
How long does the free audit take?
We send your checklist and report in 48 hours.
We send your checklist and report in 48 hours.
I don’t have a Google Business Profile yet — can you help?
Yes, we can set it up correctly for your country.
Yes, we can set it up correctly for your country.
Do you guarantee results?
No promises — but we show real steps that improve your visibility safely.
No promises — but we show real steps that improve your visibility safely.
Can I offer rewards for reviews?
No. Google forbids incentives. Ask only for honest feedback.
No. Google forbids incentives. Ask only for honest feedback.
Final
Get a Free Google Maps Audit (48 h)
You’ll receive a quick checklist and visibility snapshot — no access required.
You’ll receive a quick checklist and visibility snapshot — no access required.
Compliance Corner
• We never incentivize reviews.
• We don’t ask for full account access; only links/screens.
• Avoid keyword stuffing in business names or posts.
• For medical or sensitive services, avoid clinical promises — focus on user experience.
